The overt message is to follow saftey instructions regarding an atom bombing.
The covert message is to tell about the presence of atom bombs and the dangers they pose in order to rouse support for the defense of America. In short to create a sense of fear.
Informational because it is not trying to convince anyone of anything nor persuade anyone. It is merely promoting saftey. If you interpreted the meaning of the covert message to mean an arousal for America's military, it would then take on a propaganda basis but that is somewhat of a stretch because it never makes mention of the military, let alone to show support for it.
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